Josi Moffitt's profile

Taking on New Voices

Type takes on new voices depending on how it has been used."
- Dave Gottwald

On the typeface used
Hermann Zapf designed Optima because he wanted a roman-looking typeface without serifs. I enjoy the fact that Optima, created with only practicality in mind, has been used in this way: to give voice to the voiceless. In return for its use, it now takes on an honorable, respectable voice itself. 

On Maya Lin, designer of the Vietnam Veterans Memorial Wall
Her design beat out about 1,400 other submissions in the national design competition. However, major controversy arose once it was revealed that she was not a trained architect, had no degree in architecture, and is Chinese.

"From the very beginning I often wondered, if it had not been an anonymous entry 1026 but rather an entry by Maya Lin, would I have been selected?"
- Maya Lin
Taking on New Voices
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Taking on New Voices

Type takes on new voices depending on how it has been used." - Dave Gottwald On the typeface used Hermann Zapf designed Optima because he wanted Read More

Published: